Capturing Every Detail, Captivating Every Buyer

Frequency: They post regularly, typically multiple times a week, rather than sporadically.

Variety: They have a mix of property listings, market updates, tips, and personal content to engage a diverse audience.

Likes, Comments, & Shares: Their posts generate meaningful interactions. High engagement indicates they have an active and interested audience.

Responding to Comments: They interact with followers, answering questions and engaging with comments. This builds rapport and shows attentiveness.

High-Quality Photo & Video: They should use professional-quality images and videos to showcase properties effectively.

Captivating Captions: Posts should have well-written captions, providing in-depth detail about the property and creating emotional appeal.

Multiple Platforms: A strong presence often spans multiple social networks like Facebook, YouTube, and Instagram. This allows agents to reach a broader audience.

Cross-Promotion: They should seamlessly promote their content across various platforms ensuring maximum exposure for each post.

Innovative Posts: They should post more than just standard property listings. There should be market insights, home-buying & selling tips, neighborhood spotlights, niche topic coverage, etc.

Reels & Stories: On Instagram & Facebook, they should be taking advantage of features like stories and reels to engage with their audience in real time.

Sponsored Posts: They should be using targeted ads to promote listings and their services, increasing the reach of their posts beyond organic engagement.

Custom Audiences: Look for signs they know how to target local demographics, such as geo-targeting or focusing on specific buyer profiles.

Follower Count: While the number of followers is important, more telling is whether the number is steadily growing. An agent with a growing follower base likely has a successful content strategy.

Targeted Audience: Their followers should include people interested in real estate, whether buyers, sellers, or other industry professionals.

Showcased Reviews: Check if they showcase reviews and testimonials from satisfied clients. This can boost credibility and demonstrate their effectiveness in closing deals.

Social Proof: Sift through the comments of their posts and see if there are any notes of praise from clients.